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INTERNATIONAL MARKET REPORT

11/27/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3490.5
CHANGE FROM LAST MONTH: -6.66%
VOLUME TO DATE: 28,160 BOXES
CHANGE FROM LAST YEAR: -40%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.10 – $1.40 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.09 – $1.27 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.32 – $1.46 $4.50
150 120 100 80 60
Argentina
Domestic
$0 $1.09 – $1.19 $4.50
150 120 100 80 60
Colombia
Rocha
$0 $2.17 – $2.42 $4.50
150 120 100 80 60
Portugal

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Virtual technical seminars with retailers and importers
Bogota, Cali and Medellin
December 2020
In-store promotions in Éxito Supermarkets and Carulla Supermarkets, with around 50 days
Bogota
December 2020
Virtual kids workshops will be conducted with schools, a total of 5 classes
Bogota
December 2020
World Pear Day activities will consist of a special picnic for consumers that will enjoy a sunny day celebrating pears.
Bogota
December 6
In-Store promotion with Grupo Éxito
In-Store promotion with Grupo Éxito
Chef Catalina Gómez talking about a special recipe for World Pear Day

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
40
0
200
# STORES
8
0
25