Central American Region Flag

INTERNATIONAL MARKET REPORT

12/23/2020

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 611.69
CHANGE FROM LAST MONTH: +1.65%
VOLUME TO DATE: 152,443 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.86 – $2.22 $4.50
150 120 100 80 60
red anjou
$0 $2.69 – $2.91 $4.50
150 120 100 80 60
bosc
$0 $2.77 – $2.88 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 30%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.05 – $1.72 $4.50
150 120 100 80 60
Argentina
Asian
$0 $2.25 – $2.39 $4.50
150 120 100 80 60
California
Coscia
$0 $3.11 – $3.22 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising, gathering market information and decorating the point of sale
Region-wide
January 2021
Virtual Workshops with schools will continue, targeting school aged kids
Guatemala
January 2021
In-store promotions without sampling with retail stores including La Colonia, Super Selectos and Walmart
Region-wide
January 2021
New content on Facebook and Instagram including special live for Valentine's Day
Latin America
Late January 2021
Merchandiser working at a CCN store in the Dominican Republic
World Pear Day celebration in Central America
In-store promotion in Honduras at a Walmart store

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
189
0
600
# STORES
45
0
75