Colombia Flag

INTERNATIONAL MARKET REPORT

12/23/2020

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3468.9
CHANGE FROM LAST MONTH: -0.62%
VOLUME TO DATE: 29,282 BOXES
CHANGE FROM LAST YEAR: -60%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.43 – $2.46 $4.50
150 120 100 80 60
red anjou
$0 $1.75 – $2.46 $4.50
150 120 100 80 60
bosc
$0 $1.55 – $2.46 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 77%
  • Fancy: 23%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.16 – $2.33 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.27 – $2.33 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.16 – $1.75 $4.50
150 120 100 80 60
USA
Local
$0 $0.83 – $1.56 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Virtual School and Kids Workshops to trach kids the benefits of eating pears in a fun and easy way
Colombia
January 2021
Video segments airing on Discovery Network TV channels
Colombia
January 2021
Merchandising, gathering market information and arranging displays
Colombia
January 2021
World Pear Day Picnic Celebration in Bogota
In-store demonstration in Grupo Éxito's Country store
Merchandiser working at Corabastos in Bogota

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
150
0
200
# STORES
30
0
25