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INTERNATIONAL MARKET REPORT

12/31/2020

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 23,060
CHANGE FROM LAST MONTH: -0.30%
VOLUME TO DATE: 3,110 BOXES
CHANGE FROM LAST YEAR: +165%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $3.49 – $4.31 $4.50
150 120 100 80 60
red anjou
$0 $3.32 – $4.74 $4.50
150 120 100 80 60
bosc
$0 $3.49 – $4.31 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SINGO
$0 $3.01 – $4.37 $4.50
150 120 100 80 60
SOUTH KOREA
SWEET PEARS
$0 $1.71 – $2.15 $4.50
150 120 100 80 60
CHINA
KOUSUI
$0 $10.34 – $11.21 $4.50
150 120 100 80 60
JAPAN
FORELLE
$0 $3.23 – $4.09 $4.50
150 120 100 80 60
SOUTH AFRICA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMPLING & PROMOTION IN 14 STORES OF COOPMART
HO CHI MINH CITY & MEKONG DELTA
January 1-3, 2021
SAMPLING & PROMOTION IN 7 STORES OF MM MEGA
HO CHI MINH CITY & HANOI CITY
January 1-3, 2021
USA PEARS ROAD SHOW ACTIVATION IN 4 STORES OF MM MEGA
HO CHI MINH CITY & HANOI CITY
January 2-3, 2021
USA Pears Road Show in Coop Xtra Tan Phong
USA Pears Display Contest in Coopmart Ba Ria

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
231
0
420
# STORES
42
0
63