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INTERNATIONAL MARKET REPORT

12/31/2020

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.18
CHANGE FROM LAST MONTH: -2.51%
VOLUME TO DATE: 43,158 BOXES
CHANGE FROM LAST YEAR: -58%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.69 – $3.67 $4.50
150 120 100 80 60
red anjou
$0 $2.12 – $3.67 $4.50
150 120 100 80 60
bosc
$0 $2.54 – $4.24 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.97 – $1.68 $4.50
150 120 100 80 60
Israel
Abate
$0 $0.99 – $2.12 $4.50
150 120 100 80 60
Spain and Greece
Kaiser Alexander
$0 $3.11 – $4.24 $4.50
150 120 100 80 60
France

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Airing of 5 episodes of TV cooking shows of about 25 minutes each
Israel
January 10, 2021 - end of season
20 TV filler programs, 20 3-minute programs for influencers, 20 2-minute programs for Facebook and 20 20-second programs for programmatic advertising
Israel
January 10, 2021 - end of season
All TV programs can be seen on YouTube at: https://www.youtube.com/channel/UC2wVADlcXozec5E3rdcY94g/videos
Israel
January 10, 2021 - end of season
Stir-fried noodles with beef fillet, onions and pears in sweet soy
Yuval's quick pear ice cream