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INTERNATIONAL MARKET REPORT

01/28/2021

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.31
CHANGE FROM LAST MONTH: +0.91%
VOLUME TO DATE: 66,212 BOXES
CHANGE FROM LAST YEAR: -39%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $2.07 – $4.13 $4.50
150 120 100 80 60
bosc
$0 $1.78 – $3.86 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 75%
  • Fancy: 25%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.95 – $1.65 $4.50
150 120 100 80 60
Israel
Conference
$0 $2.62 – $3.58 $4.50
150 120 100 80 60
France
Blankia
$0 $0.95 – $1.24 $4.50
150 120 100 80 60
Spain and Greece

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV programs are broadcast in full and in part as fillers every day on the food and health channels
Israel
All season
25 influencers upload recipes and USA pear stories on Facebook, Instagram and YouTube
Israel
January - March 2021
Videos appear as in-roll ads on national TV channels every day in programs like Maset Cheff
Israel
January - April 2021
Social media activities on YouTube, Instagram and Facebook on a daily basis
Israel
January - May 2021
Kentucky-style Fried Chicken with Pickled Pears on Instagram
Chicken and pear stew in tamarind sauce on Instagram
Pear display in Hazi Hinam store