Central American Region Flag

INTERNATIONAL MARKET REPORT

01/28/2021

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 612.28
CHANGE FROM LAST MONTH: -0.48%
VOLUME TO DATE: 171,507 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.85 – $2.37 $4.50
150 120 100 80 60
red anjou
$0 $2.72 – $3.03 $4.50
150 120 100 80 60
bosc
$0 $2.44 – $3.03 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 67%
  • Fancy: 33%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.85 – $4.15 $4.50
150 120 100 80 60
California
Rocha
$0 $2.48 – $2.52 $4.50
150 120 100 80 60
Portugal
Coscia
$0 $2.63 – $2.74 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Trade Market Research Study
Region-wide
February - April 2021
Virtual School activities teaching kids easy pear recipes and tips
Guatemala
February 2021
Features during Three Guatevisión programs during the health, nutrition and cooking segments
Guatemala
February 2021
In-store promotion at a Despensa de Don Juan store in El Salvador
Guatevision TV activity in Guatemala
Merchandising decorating and gathering market information at a Walmart store in Honduras

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
275
0
900
# STORES
61
0
75