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INTERNATIONAL MARKET REPORT

01/28/2021

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3576.3
CHANGE FROM LAST MONTH: +2.21%
VOLUME TO DATE: 29,282 BOXES
CHANGE FROM LAST YEAR: -62%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.36 – $2.42 $4.50
150 120 100 80 60
red anjou
$0 $1.72 – $2.42 $4.50
150 120 100 80 60
bosc
$0 $1.52 – $2.42 $4.50
150 120 100 80 60
forelle
$0 $1.40 – $2.68 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 40%
  • Fancy: 60%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.72 – $2.29 $4.50
150 120 100 80 60
Argentina
Local
$0 $0.97 – $1.43 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
trade market research study with Colombian importers and retailers
Bogota, Cali and Medellin
February - March 2021
Merchandising team gathering market information and decorating POS where USA pears are present
Bogota
February 2021
In-store promotions with Grupo Éxito
Market-wide
February 2021
Merchandiser working at a Bogota warehouse
In-store promotion at a Carulla store
Demonstrator working at a Carulla store

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
160
0
200
# STORES
40
0
25