Mexico Flag

INTERNATIONAL MARKET REPORT

01/29/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.12
CHANGE FROM LAST MONTH: +0.55%
VOLUME TO DATE: 963,793 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.89 – $1.47 $4.50
150 120 100 80 60
bosc
$0 $1.00 – $1.78 $4.50
150 120 100 80 60
red anjou
$0 $0.78 – $2.37 $4.50
150 120 100 80 60
bartlett
$0 $1.56 – $1.78 $4.50
150 120 100 80 60
comice
$0 $1.92 – $2.23 $4.50
150 120 100 80 60
forelle
$0 $2.23 – $2.23 $4.50
150 120 100 80 60
seckel
$0 $1.21 – $2.23 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 68%
  • Fancy: 27%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.89 – $2.23 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
26 cities
February 2021
Traditional market Promotions
Mexico City & Guadalajara
February 2021
Bus advertising campaign, 10 buses per city
Mexico City, Guadalajara & Monterrey
February, March & April 2021
Billboard campaign, 6 billboards per city
Mexico City, Guadalajara & Monterrey
February, March & April 2021
In-store promotion
Movie tie-in billboard campaign
Merchandising at traditional channels

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1025
0
1400
# STORES
516
0
700