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INTERNATIONAL MARKET REPORT

01/29/2021

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 31,022 BOXES
CHANGE FROM LAST YEAR: -21%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Other
$0 $1.09 – $1.21 $4.50
150 120 100 80 60
South Africa
Nishi
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.21 – $1.33 $4.50
150 120 100 80 60
Syria
Rosemary
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Jeddah, Riyadh, Dammam
February 2021
In-Store Promotions
Jeddah, Riyadh, Dammam
February 2021
Advertising
Jeddah, Riyadh, Dammam
February 2021
USA Pear Display
In-store Promotion
In-store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
210
0
70
# STORES
40
0
15