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INTERNATIONAL MARKET REPORT

02/26/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 21.21
CHANGE FROM LAST MONTH: +5.33%
VOLUME TO DATE: 1,222,522 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.81 – $1.51 $4.50
150 120 100 80 60
bosc
$0 $0.87 – $1.84 $4.50
150 120 100 80 60
red anjou
$0 $0.65 – $1.84 $4.50
150 120 100 80 60
bartlett
$0 $0.87 – $1.84 $4.50
150 120 100 80 60
comice
$0 $1.63 – $2.17 $4.50
150 120 100 80 60
forelle
$0 $2.17 – $2.17 $4.50
150 120 100 80 60
seckel
$0 $1.67 – $2.17 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 67%
  • Fancy: 28%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $0.87 – $2.17 $4.50
150 120 100 80 60
China
Asian
$0 $1.28 – $2.00 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
Nine cities
March 2021
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
March 2021
Traditional Market Promotions
Mexico City & Guadalajara
March 2021
Billboard and Buses campaign
Mexico City, Guadalajara & Monterrey
March 2021
Traditional Market Promotions
In-store promotions
Billboard Campaign

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1549
0
1400
# STORES
782
0
700