Central American Region Flag

INTERNATIONAL MARKET REPORT

02/26/2021

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 612.27
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 193,250 BOXES
CHANGE FROM LAST YEAR: -20%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.93 – $2.37 $4.50
150 120 100 80 60
bosc
$0 $2.26 – $2.86 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 55%
  • Fancy: 45%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.64 – $3.78 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Guatemala and Dominica Republic
March 2021
Trade market research study to assess knowledge and perception of USA Pears
Region-wide
March - May 2021
The merchandising team will continue working in the region, as volumes are still entering the market
Region-wide
March 2021
Demonstrator working at a Walmart store in El Salvador
In-store promotion at Mas x Menos Desemparado store
Merchandiser working at a CCN store in the Dominican Republic

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
320
0
600
# STORES
70
0
200