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INTERNATIONAL MARKET REPORT

02/26/2021

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3592.5
CHANGE FROM LAST MONTH: +0.45%
VOLUME TO DATE: 29,282 BOXES
CHANGE FROM LAST YEAR: -62%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.20 – $1.95 $4.50
150 120 100 80 60
red anjou
$0 $1.74 – $1.95 $4.50
150 120 100 80 60
seckel
$0 $1.76 – $1.88 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 10%
  • Fancy: 90%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.55 – $1.88 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.28 – $1.88 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $1.28 – $1.88 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Trade Market Research Study
Bogota, Medellín and Cali
March - May 2021
Virtual school activity with Los Caobos School
Merchandiser working at Corabastos in Bogota
Virtual school activity with Los Caobos School

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
165
0
200
# STORES
40
0
25