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INTERNATIONAL MARKET REPORT

03/25/2021

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.34
CHANGE FROM LAST MONTH: +1.20%
VOLUME TO DATE: 70,332 BOXES
CHANGE FROM LAST YEAR: -38%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.64 – $3.37 $4.50
150 120 100 80 60
red anjou
$0 $1.91 – $3.55 $4.50
150 120 100 80 60
bosc
$0 $2.46 – $3.87 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.79 – $3.01 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.91 – $3.28 $4.50
150 120 100 80 60
France
Blankia
$0 $0.96 – $2.19 $4.50
150 120 100 80 60
Spain, Greece

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV Cooking show on the food and lifestyle channels and on the national channels 12 and 13
Israel
All Season
Facebook, Instagram, YouTube, programmatic advertising, influencers achieving millions of views
Israel
All season
PBNW Instagram page
Instagram page of influencer, 142K views