Mexico Flag

INTERNATIONAL MARKET REPORT

03/26/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.46
CHANGE FROM LAST MONTH: -2.44%
VOLUME TO DATE: 1,331,082 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.82 – $1.52 $4.50
150 120 100 80 60
bosc
$0 $0.87 – $1.75 $4.50
150 120 100 80 60
red anjou
$0 $0.66 – $1.75 $4.50
150 120 100 80 60
bartlett
$0 $0.87 – $1.75 $4.50
150 120 100 80 60
comice
$0 $1.20 – $2.19 $4.50
150 120 100 80 60
seckel
$0 $2.19 – $2.19 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 24%
  • 3rd Grade: 6%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $0.88 – $1.90 $4.50
150 120 100 80 60
CHINA
BARTLETT
$0 $0.87 – $1.53 $4.50
150 120 100 80 60
CHILE
ASIAN
$0 $1.74 – $1.74 $4.50
150 120 100 80 60
CALIFORNIA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Consumer Promotion with Soriana Mercado & Express
All stores located in Mexico
April - May 2021
In-store Promotions with Chedraui, Soriana, Arteli, Calimax, Casa Ley, El Florido, La Comer and Super del Norte
16 cities
April 2021
Billboard & Bus Campaign, 18 billboards and 30 buses
Mexico City, Guadalajara & Monterrey
April 2021
Traditional Channels Promotion
Mexico City & Guadalajara
April 2021
In-store promotions
Merchandising
Public Market Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1677
0
1400
# STORES
846
0
700