Central American Region Flag

INTERNATIONAL MARKET REPORT

03/26/2021

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 613.06
CHANGE FROM LAST MONTH: -0.01%
VOLUME TO DATE: 200,664 BOXES
CHANGE FROM LAST YEAR: -21%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.30 – $2.91 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Forelle
$0 $2.37 – $2.44 $4.50
150 120 100 80 60
Chile
Coscia
$0 $2.56 – $2.56 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with Supermercados GTA during 12 days
Guatemala
March - April 2021
Recipe demonstration during 3days with VPC and Imporfrut
El Salvador
March 26, 27, 29, 2021
In-Store promotions with CCN and Grupo Ramos covering 12 stores
Dominican Republic
March and April 2021
Demonstrator working at VPC warehouse in Guatemala
Special Consumer event in the Dominican Republic
Demonstrator at CCN La Sirena store in the DR

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
359
0
600
# STORES
80
0
75