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INTERNATIONAL MARKET REPORT
04/29/2021
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.25
CHANGE FROM LAST MONTH:
-2.46%
VOLUME TO DATE:
70,332 BOXES
CHANGE FROM LAST YEAR:
-38%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.68
–
$5.31
$4.50
150
120
100
80
60
red anjou
$0
$1.68
–
$3.07
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$0.96
–
$2.51
$4.50
150
120
100
80
60
Israel
Conference
$0
$2.22
–
$3.62
$4.50
150
120
100
80
60
Spain, France, Greece
Green Anjou
$0
$1.66
–
$3.35
$4.50
150
120
100
80
60
Argentina
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Activity on social media (YouTube, Facebook and Instagram) alongside TV activity on the food, health and lifestyle channels
Israel
All season
USA pears at Yeynot Baitan chain April 27
https://www.instagram.com/usapearsisrael/
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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