Mexico Flag

INTERNATIONAL MARKET REPORT

04/29/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.25
CHANGE FROM LAST MONTH: -0.35%
VOLUME TO DATE: 1,721,850 BOXES
CHANGE FROM LAST YEAR: -13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.97 – $2.49 $4.50
150 120 100 80 60
bosc
$0 $0.93 – $1.81 $4.50
150 120 100 80 60
red anjou
$0 $0.68 – $2.40 $4.50
150 120 100 80 60
seckel
$0 $1.81 – $1.81 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 66%
  • Fancy: 13%
  • 3rd Grade: 21%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.06 – $2.26 $4.50
150 120 100 80 60
CHINA
PACKHAM
$0 $0.74 – $1.81 $4.50
150 120 100 80 60
CHILE

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Radio Campaign: 1,123,920 spots - Superama, Walmart Express, Walmart, Bodega Aurrera, Calimax, Soriana & Mega
28 cities
April - May 2021
Radio Disney Campaign - 397,426 listeners - 51 spots & 3 mentions
Mexico
Late April - May 2021
Consumer Contest with Soriana Mercado & Express
Mexico
April 2021
Movie Tie-in promotions - Spirit Movie - Soriana, Chedraui & La Comer
Mexico City, Guadalajara & Monterrey
May 2021
Traditional Market Promotions
Wholesale Market Promotions
In-store Promotions

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1797
0
1400
# STORES
906
0
700