Central American Region Flag

INTERNATIONAL MARKET REPORT

11/26/2021

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 628.02
CHANGE FROM LAST MONTH: -1.57%
VOLUME TO DATE: 84,816 BOXES
CHANGE FROM LAST YEAR: -3%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.47 – $1.82 $4.50
150 120 100 80 60
bosc
$0 $1.85 – $2.08 $4.50
150 120 100 80 60
red anjou
$0 $1.88 – $2.06 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 87%
  • Fancy: 12%
  • 3rd Grade: 1%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.14 – $1.49 $4.50
150 120 100 80 60
Argentina
Forelle
$0 $1.54 – $1.76 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.29 – $1.66 $4.50
150 120 100 80 60
Chile
Asian
$0 $4.03 – $4.31 $4.50
150 120 100 80 60
California
Bosc
$0 $1.62 – $1.70 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
6 countries
December 2021
World Pear Day
6 countries
December 4, 2021
Recipe Demonstration with VPC & Imporfruit
El Salvador
November 26-27, 2021
Virtual Training Seminar with Distribuidora Wilson Fruit
Honduras
December 2021
POS materials distribution to importer in Costa Rica
In-store promotion in Honduras
Merchandising activities in El Salvador

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
46
0
600
# STORES
10
0
200