Mexico Flag

INTERNATIONAL MARKET REPORT

12/30/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.53
CHANGE FROM LAST MONTH: -3.60%
VOLUME TO DATE: 843,585 BOXES
CHANGE FROM LAST YEAR: +38%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.95 – $1.55 $4.50
150 120 100 80 60
bosc
$0 $1.11 – $1.77 $4.50
150 120 100 80 60
red anjou
$0 $1.22 – $2.21 $4.50
150 120 100 80 60
bartlett
$0 $0.88 – $1.55 $4.50
150 120 100 80 60
starkrimson
$0 $2.08 – $2.08 $4.50
150 120 100 80 60
comice
$0 $3.10 – $3.10 $4.50
150 120 100 80 60
seckel
$0 $1.53 – $2.21 $4.50
150 120 100 80 60
forelle
$0 $1.77 – $1.77 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 65%
  • Fancy: 29%
  • 3rd Grade: 7%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.31 – $2.64 $4.50
150 120 100 80 60
China
Bartlett
$0 $1.33 – $1.33 $4.50
150 120 100 80 60
California
Bosc
$0 $1.16 – $1.48 $4.50
150 120 100 80 60
California
Asian
$0 $1.21 – $2.64 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Pear Fair festivals
14 cities, 8 retail chains
January 2022
In-store promotions
15 cities, 11 retail chains
January 2022
Wholesale Market Promotions - focused on promoting other varieties
Mexico City, Guadalajara & Monterrey
January 2022
Traditional Market Promotions - focused on promoting other varieties
Mexico City & Guadalajara
January 2022
Merchandising using Clifford movie POS materials
Movie tie-in billboards campaign, Clifford movie
Movie tie-in promotion, Clifford movie

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
937
0
1400
# STORES
470
0
700