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INTERNATIONAL MARKET REPORT

12/30/2021

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 4080.3
CHANGE FROM LAST MONTH: +3.57%
VOLUME TO DATE: 20,494 BOXES
CHANGE FROM LAST YEAR: -27%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.05 – $1.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $0.62 – $1.34 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.27 – $1.34 $4.50
150 120 100 80 60
Argentina
Packham
$0 $0.62 – $1.59 $4.50
150 120 100 80 60
Chile
Domestic
$0 $0.55 – $1.11 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions with Exito and Carulla
Bogotá
January 3-15, 2022
Merchandising activities
Bogotá
January 2022
School activities
Bogotá
January 2022
In-store promotion
In-store promotion
Merchandising activities

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
13
0
200
# STORES
6
0
120