Mexico Flag

INTERNATIONAL MARKET REPORT

01/27/2022

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.59
CHANGE FROM LAST MONTH: +0.44%
VOLUME TO DATE: 1,108,626 BOXES
CHANGE FROM LAST YEAR: +34%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.87 – $2.07 $4.50
150 120 100 80 60
red anjou
$0 $1.09 – $1.96 $4.50
150 120 100 80 60
bartlett
$0 $0.98 – $1.53 $4.50
150 120 100 80 60
bosc
$0 $1.09 – $1.81 $4.50
150 120 100 80 60
seckel
$0 $1.51 – $2.17 $4.50
150 120 100 80 60
forelle
$0 $2.07 – $2.07 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 78%
  • Fancy: 19%
  • 3rd Grade: 3%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ASIAN
$0 $1.29 – $2.60 $4.50
150 120 100 80 60
China
ASIAN
$0 $2.60 – $2.60 $4.50
150 120 100 80 60
USA - California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Billboards Campaign, 9 units per city
Mexico City, Guadalajara & Monterrey
January 28 - April 27, 2022
Buses Campaign, 10 buses per city
Mexico City, Guadalajara & Monterrey
February - April, 2022
In-store promotions highlighting Red Anjou and Bosc varieties
15 citites and 12 retail chains
February, 2021
Pear Fair Festivals
Wholesale Market Promotions
Merchandising Activities

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1435
0
1400
# STORES
719
0
700