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INTERNATIONAL MARKET REPORT

01/27/2022

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3963.01
CHANGE FROM LAST MONTH: -0.85%
VOLUME TO DATE: 20,494 BOXES
CHANGE FROM LAST YEAR: -30%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.24 – $2.16 $4.50
150 120 100 80 60
packham
$0 $1.08 – $1.60 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 40%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packhams
$0 $1.24 – $1.64 $4.50
150 120 100 80 60
Argentina
Packhams
$0 $1.08 – $1.49 $4.50
150 120 100 80 60
Chile
Domestic
$0 $1.09 – $1.37 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotion with Éxito retail chain
Bogotá
February 2022
Merchandising Activities
Bogotá
February 2022
School Activities
Bogotá
February 2022
In-store Promotion in Éxito retail chain
Merchandising Activities
In-store promotion in Éxito retail chain

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
33
0
200
# STORES
13
0
120