Mexico Flag

INTERNATIONAL MARKET REPORT

02/24/2022

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.62
CHANGE FROM LAST MONTH: +0.34%
VOLUME TO DATE: 1,346,538 BOXES
CHANGE FROM LAST YEAR: +40%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.88 – $2.09 $4.50
150 120 100 80 60
bosc
$0 $1.04 – $1.45 $4.50
150 120 100 80 60
red anjou
$0 $1.10 – $1.76 $4.50
150 120 100 80 60
bartlett
$0 $1.23 – $1.54 $4.50
150 120 100 80 60
seckel
$0 $1.76 – $2.21 $4.50
150 120 100 80 60
forelle
$0 $2.10 – $2.10 $4.50
150 120 100 80 60
comice
$0 $2.20 – $2.20 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 73%
  • Fancy: 19%
  • 3rd Grade: 8%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.04 – $2.76 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie tie-in Billboard Campaign - 21 locations
5 cities
Mid March - Mid April, 2022
Movie tie-in Buses campaign - 20 buses
Mexico City and Monterrey
Mid March - Mid April, 2022
Movie tie-in Retail Promotions
Mexico CIty, Guadalajara & Monterrey
Mid March - Mid April, 2022
Walmart on-line promotion - Supercenter, Walmart Express and Bodega Aurrera
15 cities
Mid March - April, 2022
In-store Promotion
Wholesale Market Promotion
Merchandising at traditional channels (Street markets)

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1930
0
1400
# STORES
967
0
700