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INTERNATIONAL MARKET REPORT

03/31/2022

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.98
CHANGE FROM LAST MONTH: -4.85%
VOLUME TO DATE: 1,888,264 BOXES
CHANGE FROM LAST YEAR: +28%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.97 – $1.48 $4.50
150 120 100 80 60
red anjou
$0 $1.07 – $2.05 $4.50
150 120 100 80 60
bosc
$0 $1.02 – $1.48 $4.50
150 120 100 80 60
seckel
$0 $1.70 – $2.27 $4.50
150 120 100 80 60
bartlett
$0 $1.02 – $1.37 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 19%
  • 3rd Grade: 11%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.37 – $1.37 $4.50
150 120 100 80 60
Chile
Bartlett
$0 $1.37 – $1.60 $4.50
150 120 100 80 60
Chile
Asian
$0 $1.14 – $2.72 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
16 cities / 13 retail chains
April 2022
WHolesale and Traditional Market Promotions
Mexico City, Guadalajara & Monterrey
April 2022
Movie Tie-in Billboard and Bus campaign
5 cities
April 1-15, 2022
Movie Tie-in Bus Campaign with "The Bad Guys"
Movie Tie-in Billboard campaign with "The Bad Guys"
Kid Program in Guadalajara

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2291
0
1400
# STORES
1148
0
700