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INTERNATIONAL MARKET REPORT

05/26/2022

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.57
CHANGE FROM LAST MONTH: -3.12%
VOLUME TO DATE: 2,425,583 BOXES
CHANGE FROM LAST YEAR: +27%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.94 – $2.18 $4.50
150 120 100 80 60
bosc
$0 $1.17 – $1.42 $4.50
150 120 100 80 60
red anjou
$0 $1.03 – $2.48 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 68%
  • Fancy: 25%
  • 3rd Grade: 7%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.26 – $1.48 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.21 – $1.26 $4.50
150 120 100 80 60
Chile
Bosc
$0 $1.14 – $1.49 $4.50
150 120 100 80 60
Chile
Forelle
$0 $1.83 – $1.83 $4.50
150 120 100 80 60
Chile
Asian
$0 $1.40 – $2.39 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Importer Incentive Event - Poker Contest
Guadalajara
June 2022
Wholesale and traditional channels promotions
Mexico City, Guadalajara and Monterrey
June 2022
Walmart online promotion
Mexico
June 2022
In-store Radio campaign in 714 stores
More than 20 cities in Mexico
June 2022
ANTAD Trade Show, Guadalajara
In-store promotion at Walmart
Kid Program at schools

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2119
0
1400
# STORES
1062
0
700