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INTERNATIONAL MARKET REPORT
04/03/2018
BRAZIL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.34
CHANGE FROM LAST MONTH:
+2.70%
VOLUME TO DATE:
137,402 BOXES
CHANGE FROM LAST YEAR:
+33%
(SOURCE: WSTFA)
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Williams
$0
$0.88
–
$1.49
$4.50
150
120
100
80
60
Argentina
Anjou
$0
$1.19
–
$1.70
$4.50
150
120
100
80
60
Argentina
Rocha
$0
$1.21
–
$2.08
$4.50
150
120
100
80
60
Portugal
Forelle
$0
$1.35
–
$2.09
$4.50
150
120
100
80
60
Chile
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Social Media
Facebook
Twice monthly posts
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1366
0
1424
# STORES
85
0
86
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