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INTERNATIONAL MARKET REPORT

12/27/2019

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 4.17
CHANGE FROM LAST MONTH: +1.44%
VOLUME TO DATE: 113,163 BOXES
CHANGE FROM LAST YEAR: +55%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.77 – $1.46 $4.50
150 120 100 80 60
bartlett
$0 $0.43 – $1.68 $4.50
150 120 100 80 60
bosc
$0 $1.46 – $1.46 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rocha
$0 $0.78 – $1.34 $4.50
150 120 100 80 60
Portugal
Bartlett
$0 $1.12 – $1.12 $4.50
150 120 100 80 60
Italy
Bartlett
$0 $1.01 – $1.46 $4.50
150 120 100 80 60
Spain
Conference
$0 $1.44 – $2.51 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media
Nationwide
All Season
In-Store Promotions - Big stores
Northeast region
January 2020
In-Store promotions - Organic Anjou
Sao Paulo and Rio de Janeiro
January 2020
Sampling at BIG in South region
Organic Sampling in Sao Paulo

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
267
0
1700
# STORES
26
0
100