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INTERNATIONAL MARKET REPORT

10/29/2020

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 5.4
CHANGE FROM LAST MONTH: -2.59%
VOLUME TO DATE: 46,959 BOXES
CHANGE FROM LAST YEAR: -46%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
bartlett
$0 $1.49 – $2.04 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $0.78 – $1.41 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $1.22 – $2.11 $4.50
150 120 100 80 60
Portugal
Conference
$0 $1.88 – $2.11 $4.50
150 120 100 80 60
Belgium
Packham
$0 $1.01 – $1.49 $4.50
150 120 100 80 60
Argentina

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media: Facebook, Instagram
Country-wide
Season-long
Category Management
Sao Paulo
Season-long
Consumer Advertising
Sao Paulo and Rio de Janeiro
November - December 2020
OBA Retail Chain Marketing Campaign
Sao Paulo and Brasilia  
November - December 2020