Brazil Flag

INTERNATIONAL MARKET REPORT

01/04/2021

BRAZIL

MARKET PULSE

CURRENT EXCHANGE RATE: 5.37
CHANGE FROM LAST MONTH: +5.59%
VOLUME TO DATE: 58,416 BOXES
CHANGE FROM LAST YEAR: -48%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.91 – $1.42 $4.50
150 120 100 80 60
red anjou
$0 $0.91 – $1.25 $4.50
150 120 100 80 60
bosc
$0 $1.00 – $1.26 $4.50
150 120 100 80 60
bartlett
$0 $0.83 – $1.42 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 50%
  • Fancy: 50%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Rocha
$0 $0.54 – $1.50 $4.50
150 120 100 80 60
Portugal
Anjou
$0 $0.58 – $0.83 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $0.75 – $1.25 $4.50
150 120 100 80 60
Spain
Red Anjou
$0 $1.09 – $1.26 $4.50
150 120 100 80 60
Argentina
Conference
$0 $1.26 – $1.59 $4.50
150 120 100 80 60
Belgium

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store activities at BIG retail chain
Sao Paulo, Recife, Salvador
January 2021
Public Relations
Country-wide
October 2020 - March 2021
Social Media
Country-wide
All Season

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
198
0
1325
# STORES
17
0
100