Central American Region Flag

INTERNATIONAL MARKET REPORT

12/23/2022

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 589.24
CHANGE FROM LAST MONTH: +2.34%
VOLUME TO DATE: 123,274 BOXES
CHANGE FROM LAST YEAR: +7%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.03 – $4.70 $4.50
150 120 100 80 60
bosc
$0 $1.77 – $3.48 $4.50
150 120 100 80 60
red anjou
$0 $1.95 – $3.73 $4.50
150 120 100 80 60
packham
$0 $1.42 – $1.57 $4.50
150 120 100 80 60
starkrimson
$0 $1.82 – $2.18 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 87%
  • Fancy: 13%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Anjou
$0 $1.22 – $2.22 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.20 – $1.36 $4.50
150 120 100 80 60
Argentina
Bosc
$0 $1.84 – $2.02 $4.50
150 120 100 80 60
Argentina
Packham
$0 $1.01 – $1.61 $4.50
150 120 100 80 60
Chile
Anjou
$0 $1.29 – $1.33 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions, 9 retail chains
8 countries
January 2023
Billboard campaign - 17 locations
4 countries
January 14 - February 14, 2023
Merchandising Activities
7 countries
January 2023
School Activities
Guatemala, El Salvador & Honduras
January 2023
In-store promotion in the Dominican Republic
World Pear Day - Dominican Republic
Merchandising in Honduras

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
316
0
600
# STORES
74
0
200