Central American Region Flag

INTERNATIONAL MARKET REPORT

01/05/2017

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 548.1
CHANGE FROM LAST MONTH: +0.57%
VOLUME TO DATE: 132,246 BOXES
CHANGE FROM LAST YEAR: -8%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.57 – $2.86 $4.50
150 120 100 80 60
bosc
$0 $2.19 – $2.98 $4.50
150 120 100 80 60
red anjou
$0 $2.06 – $2.84 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 40%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Forelle
$0 $2.07 – $2.07 $4.50
150 120 100 80 60
Chile
Asian
$0 $4.10 – $4.12 $4.50
150 120 100 80 60
USA
Ercollini
$0 $1.66 – $1.99 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Region-wide
December
In-Store Sampling Promotion
Region-wide
December
Wholesale Special Promotions
Costa Rica
December 9, 14, 16 and 21
World Pear Day
Region-wide
December 3
World Pear Day Sampling Promotions
Merchandising activity
In-Store Sampling

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
487
0
1500
# STORES
113
0
75