Central American Region Flag

INTERNATIONAL MARKET REPORT

04/03/2018

CENTRAL AMERICAN REGION

Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad

MARKET PULSE

CURRENT EXCHANGE RATE: 563.9
CHANGE FROM LAST MONTH: -0.25%
VOLUME TO DATE: 202,046 BOXES
CHANGE FROM LAST YEAR: +10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.10 – $2.66 $4.50
150 120 100 80 60
red anjou
$0 $2.10 – $2.74 $4.50
150 120 100 80 60
bosc
$0 $2.10 – $2.84 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 90%
  • Fancy: 10%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $3.95 – $4.39 $4.50
150 120 100 80 60
California
Coscia
$0 $2.66 – $2.82 $4.50
150 120 100 80 60
Chile
Forelle
$0 $2.34 – $2.68 $4.50
150 120 100 80 60
Chile
Anjou
$0 $2.10 – $2.58 $4.50
150 120 100 80 60
Chile

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
El Salvador
Late March - April
Regional Travel
Central America
Mid-April
Agricultural Trade Office (ATO) Workshop
School Activities
In-store promotions

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
600
0
1500
# STORES
125
0
75