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INTERNATIONAL MARKET REPORT

12/01/2016

CHINA

MARKET PULSE

CURRENT EXCHANGE RATE: 6.88
CHANGE FROM LAST MONTH: +1.31%
VOLUME TO DATE: 38,261 BOXES
CHANGE FROM LAST YEAR: -50%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $2.54 – $3.62 $4.50
150 120 100 80 60
red anjou
$0 $2.58 – $3.75 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ya Pear
$0 $0.46 – $1.26 $4.50
150 120 100 80 60
China
Gong Pear
$0 $0.97 – $1.53 $4.50
150 120 100 80 60
China
Fragrant Pear
$0 $1.01 – $1.99 $4.50
150 120 100 80 60
China
Conference
$0 $2.32 – $2.69 $4.50
150 120 100 80 60
Netherlands
Golden Pear
$0 $1.11 – $1.44 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
5 store promotion on USA Green and Red Anjou
 Shanghai OLE
Nov. 18 - Nov. 27, 2016
1 store promotion on Green and Red Anjou
Beijing Parkson
Nov. 4 - Nov. 13, 2016
4 store promotion on Green and Red Anjou
 Shanghai Metro
November
Shanghai OLE Promotion - a consumer sampling Red Anjou
Shanghai OLE Promotion - a group of consumers sampling Red Anjou

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
260
0
1450
# STORES
25
0
143