Colombia Flag

INTERNATIONAL MARKET REPORT

03/01/2019

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3096
CHANGE FROM LAST MONTH: +0.21%
VOLUME TO DATE: 121,010 BOXES
CHANGE FROM LAST YEAR: +13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.15 – $1.57 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 30%
  • Fancy: 70%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.27 – $1.91 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.10 – $1.57 $4.50
150 120 100 80 60
Argentina
Bartlett
$0 $0.88 – $1.62 $4.50
150 120 100 80 60
Chile
Local
$0 $0.74 – $0.99 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media Ads
Colombia
February 2019
Radio Ads
Colombia 2019
February - Early March 2019
Merchandising
In-Store Promotions
Cooking Workshop

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
115
0
500
# STORES
32
0
25