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INTERNATIONAL MARKET REPORT
11/08/2017
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.51
CHANGE FROM LAST MONTH:
-0.29%
VOLUME TO DATE:
12,859 BOXES
CHANGE FROM LAST YEAR:
-39%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
starkrimson
$0
$1.42
–
$3.10
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$1.03
–
$1.81
$4.50
150
120
100
80
60
Israel
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
Website and Facebook page videos / picture updates
Israel
September 2017 - April 2018
TV campaign on Israel Food Channel and Channel 10
Israel
All Season
PR campaign for World Pear Day
Israel
December 2, 2017
US Shippers visiting Israel Market
US Shippers visiting Israel Market
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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