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INTERNATIONAL MARKET REPORT

01/03/2018

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.45
CHANGE FROM LAST MONTH: -1.16%
VOLUME TO DATE: 49,576 BOXES
CHANGE FROM LAST YEAR: -15%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.97 – $4.20 $4.50
150 120 100 80 60
red anjou
$0 $1.97 – $4.20 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.30 – $2.89 $4.50
150 120 100 80 60
Israel
Kaiser Alexander
$0 $1.58 – $2.76 $4.50
150 120 100 80 60
Italy
Blankia
$0 $1.05 – $2.10 $4.50
150 120 100 80 60
Spain
Abete Fetel
$0 $1.58 – $2.36 $4.50
150 120 100 80 60
Italy
Comice
$0 $1.58 – $3.15 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media on Facebook and YouTube
Israel
All season
TV programs broadcasting in the Food Channel and Channels 2 and 10
Israel
All season
PR activity to get coverage for new USA pear recipes
Israel
All season
World Pear Day
150,000 unique users watched how to prepare Churros with US pears preserves