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INTERNATIONAL MARKET REPORT

01/02/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.68
CHANGE FROM LAST MONTH: -1.63%
VOLUME TO DATE: 111,851 BOXES
CHANGE FROM LAST YEAR: +120%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.39 – $2.90 $4.50
150 120 100 80 60
red anjou
$0 $1.45 – $3.22 $4.50
150 120 100 80 60
bosc
$0 $1.39 – $2.41 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
conference
$0 $1.80 – $2.30 $4.50
150 120 100 80 60
Italy
Abate
$0 $0.71 – $0.85 $4.50
150 120 100 80 60
Spain
Spadona
$0 $0.71 – $1.93 $4.50
150 120 100 80 60
Israel

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social media activity on Facebook, Instagram and YouTube
 Israel
November 2018 - June 2019
PR activity regarding the health benefits of pears
Israel
November 2018 - May 2019
TV production of 24 new episodes and broadcasting of PBNW cooking programs on the Food Channel
Israel
November 2018 - June 2019
During production of new TV episodes
During production of new TV episodes
Typical PR Newspaper article saying "The Miracle of Pears"