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INTERNATIONAL MARKET REPORT

02/28/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.63
CHANGE FROM LAST MONTH: -0.28%
VOLUME TO DATE: 136,522 BOXES
CHANGE FROM LAST YEAR: +146%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.63 – $3.51 $4.50
150 120 100 80 60
red anjou
$0 $1.63 – $3.51 $4.50
150 120 100 80 60
bosc
$0 $1.38 – $2.38 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 85%
  • Fancy: %
  • 3rd Grade: 15%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.69 – $1.88 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.00 – $2.01 $4.50
150 120 100 80 60
Italy
Abate
$0 $0.69 – $1.19 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Production of 24 videos
Israel
January - June 2019
Social Media campaign with 80K "Likes", 186K viral reach, 235K organic views and 365K viral impressions
Israel
December 2018 - June 2019
PR campaign with coverage in more than 100 blogs and newspapers equivalent to 150K USD
Israel
December 2018 - June 2019
article on USA Pears in Israel's No. 1 daily newspaper
USA pears on the No. 1 News Website of Israel