Israel Flag

INTERNATIONAL MARKET REPORT

03/27/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.6
CHANGE FROM LAST MONTH: -0.83%
VOLUME TO DATE: 137,698 BOXES
CHANGE FROM LAST YEAR: +148%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.31 – $3.50 $4.50
150 120 100 80 60
red anjou
$0 $1.50 – $3.25 $4.50
150 120 100 80 60
bosc
$0 $1.19 – $2.75 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.99 – $1.87 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.12 – $2.12 $4.50
150 120 100 80 60
France
Blankia
$0 $0.94 – $1.37 $4.50
150 120 100 80 60
Spain

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
TV campaign on the Food and Health Channel
Israel
November 2018 - June 2019
Social media and new health promoting videos.
Israel; www.usapears.co.il
November 2018 - June 2019
PR activities: planning a US Pear Festival in a Confectionery food chain
Tel-Aviv
April 2019
USA Pears at retail
USA Pears at retail
USA Pears at retail