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INTERNATIONAL MARKET REPORT

11/29/2019

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.47
CHANGE FROM LAST MONTH: -0.86%
VOLUME TO DATE: 82,212 BOXES
CHANGE FROM LAST YEAR: -10%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.83 – $3.66 $4.50
150 120 100 80 60
red anjou
$0 $1.70 – $3.66 $4.50
150 120 100 80 60
bosc
$0 $1.63 – $2.87 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 75%
  • Fancy: 25%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Blankia
$0 $1.29 – $2.22 $4.50
150 120 100 80 60
Spain, Greece
Conference
$0 $1.82 – $3.01 $4.50
150 120 100 80 60
France
Santa Maria
$0 $1.83 – $3.01 $4.50
150 120 100 80 60
Turkey
Spadona
$0 $1.29 – $2.22 $4.50
150 120 100 80 60
Israel

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
PR activity & USA Pear festival for World Pear Day
Tel-Aviv
December 1-15, 19
Social Media: Facebook, Programmed Advertising, and You Tube
Israel
All season
TV Cooking Show on Food, Health and Lifestyle Channels
Israel
All Season
Jeff Correa with retail pear display
Pear Dinner with importers and Agricultural Trade Office
Meetings with PR Agency