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INTERNATIONAL MARKET REPORT

01/02/2020

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.46
CHANGE FROM LAST MONTH: -0.87%
VOLUME TO DATE: 104,482 BOXES
CHANGE FROM LAST YEAR: -6%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.82 – $3.15 $4.50
150 120 100 80 60
red anjou
$0 $1.96 – $3.53 $4.50
150 120 100 80 60
bosc
$0 $2.14 – $3.40 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.04 – $2.89 $4.50
150 120 100 80 60
Israel
Blankia
$0 $0.92 – $1.84 $4.50
150 120 100 80 60
Spain
Santa Maria
$0 $1.18 – $2.89 $4.50
150 120 100 80 60
Turkey
Conference
$0 $1.43 – $2.21 $4.50
150 120 100 80 60
France

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Programmatic Advertising campaign on leading websites of Israel
Israel
All season
Social media activity on Facebook, Instagram and YouTube
Israel
All Season
Broadcasting PBNW TV programs on Food, Health and Life Style Channels
Israel
November 2019 - February 2020
PR: traditional Tu Bisvat Celebration (Jewish Tree Holiday) celebration for food journalists and bloggers
Tel-Aviv, Israel
January 21, 2020
Video post on Instagram promoting USA Pear nutrition