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INTERNATIONAL MARKET REPORT
01/23/2020
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.45
CHANGE FROM LAST MONTH:
-0.87%
VOLUME TO DATE:
110,071 BOXES
CHANGE FROM LAST YEAR:
-16%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$1.84
–
$3.68
$4.50
150
120
100
80
60
red anjou
$0
$1.77
–
$3.15
$4.50
150
120
100
80
60
bosc
$0
$1.84
–
$3.15
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$1.12
–
$2.36
$4.50
150
120
100
80
60
Israel
Conference
$0
$1.84
–
$2.89
$4.50
150
120
100
80
60
France
Blankia
$0
$1.05
–
$1.58
$4.50
150
120
100
80
60
Spain
Santa Maria
$0
$1.12
–
$1.64
$4.50
150
120
100
80
60
Netherlands
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
TV program on the food, health and lifestyle channels
Israel
All Season
Programmatic Advertising with 15,000 viewers clicking the clip to visit the website
Israel
All Season
Annual Tu Bishvat dinner for 40 food journalists and bloggers
Israel
January 21, 2020
Food Journalists and bloggers at Tu-Bishvat Dinner
ATO Oren Shaked greets Food Journalists and bloggers at Tu-Bishvat Dinner
Yuval, PBNW Rep in action performing cooking demonstration
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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