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INTERNATIONAL MARKET REPORT

03/29/2020

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.6
CHANGE FROM LAST MONTH: +3.05%
VOLUME TO DATE: 113,599 BOXES
CHANGE FROM LAST YEAR: -17%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.51 – $3.05 $4.50
150 120 100 80 60
red anjou
$0 $1.64 – $3.56 $4.50
150 120 100 80 60
bosc
$0 $1.51 – $3.05 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $1.13 – $2.29 $4.50
150 120 100 80 60
Israel
Conference
$0 $2.29 – $4.07 $4.50
150 120 100 80 60
Holland

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Social Media: 968 followers on Instagram, 631 new likes this month on Facebook, 3,333 clicks on programmed ads, 669 clicks on Supersal campaign
Israel
March 2020
TV broadcasting: about 325 minutes on screen with estimated ad value of 32,500 USD
Israel
March 2020
Annual Evaluation: 73% know and have eaten US pears; 43% aware of ripening; 600,000 Israelis were exposed to videos
Israel
March 2020
Instagram page
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