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INTERNATIONAL MARKET REPORT
11/02/2020
ISRAEL
MARKET PULSE
CURRENT EXCHANGE RATE:
3.38
CHANGE FROM LAST MONTH:
+0.30%
VOLUME TO DATE:
3,066 BOXES
CHANGE FROM LAST YEAR:
-92%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
starkrimson
$0
$2.00
–
$4.26
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: 100%
Fancy: %
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Spadona
$0
$0.92
–
$2.13
$4.50
150
120
100
80
60
Israel
Blankia
$0
$0.92
–
$2.40
$4.50
150
120
100
80
60
Spain, Greece
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
TV Cooking Program - 5 episodes of 25 minutes with 20 original recipes
Israel
Season-long
Social media and pre-roll advertising
Israel
Season-long
TV Cooking Show Production
Quick Pear tart
Pear bruschetta with blue cheese
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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