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INTERNATIONAL MARKET REPORT

02/28/2021

ISRAEL

MARKET PULSE

CURRENT EXCHANGE RATE: 3.33
CHANGE FROM LAST MONTH: +2.40%
VOLUME TO DATE: 70,322 BOXES
CHANGE FROM LAST YEAR: -38%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.23 – $3.83 $4.50
150 120 100 80 60
red anjou
$0 $1.51 – $4.38 $4.50
150 120 100 80 60
bosc
$0 $2.33 – $3.42 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 20%
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Spadona
$0 $0.96 – $3.29 $4.50
150 120 100 80 60
Israel
Costia
$0 $1.77 – $3.01 $4.50
150 120 100 80 60
Israel
Conference
$0 $1.77 – $2.47 $4.50
150 120 100 80 60
France, Greece

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Full TV shows (25 minutes) appear about 20 times per week and dozens of times as fillers (3-6 minutes) between programs
Israel
All season
Facebook and Instagram
Israel
All season
For Passover season, there will be 50 TV commercials during peak viewing hours
Israel
March 2021
Israel YouTube page
Israel Instagram page