Mexico Flag

INTERNATIONAL MARKET REPORT

11/04/2016

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.84
CHANGE FROM LAST MONTH: +4.28%
VOLUME TO DATE: 430,346 BOXES
CHANGE FROM LAST YEAR: -18%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $1.60 $4.50
150 120 100 80 60
bartlett
$0 $1.22 – $1.29 $4.50
150 120 100 80 60
red anjou
$0 $1.17 – $1.49 $4.50
150 120 100 80 60
bosc
$0 $1.12 – $1.71 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 30%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
ANJOU
$0 $1.09 – $1.16 $4.50
150 120 100 80 60
ARGENTINA
BARTLETT
$0 $0.95 – $1.25 $4.50
150 120 100 80 60
CALIFORNIA
BOSC
$0 $1.18 – $1.18 $4.50
150 120 100 80 60
ARGENTINA
BOSC
$0 $1.16 – $1.56 $4.50
150 120 100 80 60
CALIFORNIA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
MOVIE PROMOTIONS / 200 SAMPLING DAYS
MEXICO, GUADALAJARA, MONTERREY
NOVEMBER
Pear Fair Festival
Troll Movie Tie-In In-store movie promotion
In-store movie promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
140
0
1400
# STORES
43
0
700