Mexico Flag

INTERNATIONAL MARKET REPORT

02/02/2017

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.48
CHANGE FROM LAST MONTH: -3.76%
VOLUME TO DATE: 1,001,964 BOXES
CHANGE FROM LAST YEAR: -16%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.79 – $1.21 $4.50
150 120 100 80 60
bartlett
$0 $0.88 – $1.29 $4.50
150 120 100 80 60
bosc
$0 $0.91 – $1.38 $4.50
150 120 100 80 60
comice
$0 $0.77 – $1.08 $4.50
150 120 100 80 60
red anjou
$0 $1.06 – $1.38 $4.50
150 120 100 80 60
seckel
$0 $1.26 – $1.71 $4.50
150 120 100 80 60
forelle
$0 $1.73 – $2.39 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 77%
  • Fancy: 10%
  • 3rd Grade: 13%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.44 – $1.84 $4.50
150 120 100 80 60
CHINA
ASIAN
$0 $1.10 – $1.49 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Exhibition contest with HEB
 Monterrey
February - March, 2017
In-store promotions
15 cities including main cities
February - March, 2017
Cooking workshop with 7 supermarket chains
 Mexico city, Guadalajara and Monterrey
February 2017
Pear Fair Festivals & Millennials Promotions
 Mexico city, Guadalajara and Monterrey
February 2017
Kid Program
Museum Activity
Cooking Workshop

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1210
0
1400
# STORES
536
0
700