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INTERNATIONAL MARKET REPORT

11/29/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20.4
CHANGE FROM LAST MONTH: +1.57%
VOLUME TO DATE: 642,957 BOXES
CHANGE FROM LAST YEAR: +53%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.67 – $1.67 $4.50
150 120 100 80 60
red anjou
$0 $0.67 – $1.34 $4.50
150 120 100 80 60
bartlett
$0 $0.47 – $1.12 $4.50
150 120 100 80 60
bosc
$0 $0.67 – $1.34 $4.50
150 120 100 80 60
comice
$0 $0.67 – $1.90 $4.50
150 120 100 80 60
forelle
$0 $1.79 – $1.79 $4.50
150 120 100 80 60
starkrimson
$0 $0.78 – $1.36 $4.50
150 120 100 80 60
seckel
$0 $1.56 – $1.79 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 79%
  • Fancy: 13%
  • 3rd Grade: 8%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Bartlett
$0 $0.67 – $1.34 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $1.12 – $1.34 $4.50
150 120 100 80 60
USA - California
Asian
$0 $0.78 – $0.78 $4.50
150 120 100 80 60
USA - California
Bosc
$0 $1.12 – $1.12 $4.50
150 120 100 80 60
Argenitna
Asian
$0 $1.12 – $1.90 $4.50
150 120 100 80 60
China

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie-tie promotion
Chihuahua, Tijuana and the 3 main cities
December 4-16
Pear Fair Festivals
 9 cities
December 7-9
Decoration Workshops
 Mexico City, Guadalajara and Monterrey
December 2-18
In-store promotion
 Mexico City, Tampico & Torreon
December 8-12
The Grinch POS materials at Wholesale market
Kid's Program
The Grinch Movie Billboard

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
258
0
1400
# STORES
135
0
700