Mexico Flag

INTERNATIONAL MARKET REPORT

12/22/2018

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.35
CHANGE FROM LAST MONTH: -4.81%
VOLUME TO DATE: 1,094,986 BOXES
CHANGE FROM LAST YEAR: +49%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.54 – $1.39 $4.50
150 120 100 80 60
bartlett
$0 $0.57 – $1.36 $4.50
150 120 100 80 60
bosc
$0 $0.54 – $1.43 $4.50
150 120 100 80 60
comice
$0 $0.54 – $1.93 $4.50
150 120 100 80 60
forelle
$0 $1.82 – $2.71 $4.50
150 120 100 80 60
red anjou
$0 $0.68 – $1.36 $4.50
150 120 100 80 60
starkrimson
$0 $1.36 – $1.55 $4.50
150 120 100 80 60
seckel
$0 $1.82 – $2.18 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 78%
  • Fancy: 14%
  • 3rd Grade: 8%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
BARTLETT
$0 $0.79 – $1.36 $4.50
150 120 100 80 60
California
ASIAN
$0 $1.36 – $1.93 $4.50
150 120 100 80 60
CHINA
CONFERENCE
$0 $1.48 – $1.48 $4.50
150 120 100 80 60
HOLLAND
ASIAN
$0 $0.54 – $1.13 $4.50
150 120 100 80 60
California
BOSC
$0 $1.13 – $1.13 $4.50
150 120 100 80 60
ARGENTINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
IN-STORE PROMOTIONS
6 MAIN CITIES IN MEXICO
JANUARY 2019
SALAD PROMOTIONS
MEXICO CITY, GUADALAJARA & MONTERREY
JANUARY 14 - FEBRUARY 15, 2019
WHOLESALE MARKET PROMOTIONS
MEXICO CITY, GUADALAJARA & MONTERREY
JANUARY 2019
EXHIBITION CONTEST
TIJUANA
JANUARY - FEBRUARY, 2019
DECORATION WORKSHOPS
MERCHANDISING
MUSEUM Activities

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
308
0
1400
# STORES
160
0
700